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@AlwaysCorrect, if you read the article included:
The sports-like experience creates a communal event that is rare for today's TV world. If you don't tune in, you'll feel left out.
"'Game of Thrones' is the last water cooler show," Chris Ryan, executive editor at The Ringer, told CNN, referring to the old phenomenon of people discussing a TV show around the water cooler at work.
"You have to watch 'Game of Thrones' live, because otherwise you can't exist as a modern person in the world," Greenwald said. "Someone on Twitter is going to ruin it for you and tell you exactly who died."
Some sports bars, like New York City's Professor Thom's, even open its doors for viewing parties where hundreds of people show up hours in advance to pack themselves into the lower Manhattan bar. Like a sporting event, there's cheering, nachos, and drinks like "The Westerosa," but instead of the Red Sox's red and white, patrons don the Lannister's red and gold.
"I feel certain shows really lend themselves to group watching environments," Peter Levin, owner of Professor Thom's, told CNN. "The enthusiasm and the outpouring from the fans is very similar from 'Game of Thrones' to a sporting event... It's a really eerily similar environment."