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This house supports universities treating students as customers

Opening Argument

agsragsr 706 Pts
This house supports  universities treating students as customers (eg by allocating significant resources to improving students lifestyles, and granting students influence over university decisions and the content and delivery of course curricula) 

Here are relevant articles that can be resources for this motion:
1) Are They Students? Or 'Customers'? - The New York Times
Jan 3, 2010 · David Bejou, the dean of the School of Business and Economics at the Elizabeth City State University in North Carolina, is the author of “Treating Students like Customers,” published in BizEd, ...
https://roomfordebate.blogs.nytimes.com/2010/01/03/are-they-students-or-customers/

2)

Jul 27, 2016 · Mark Farrell (MF): Yes, today's students think and behave more like customers than traditional students. Universities compete with each other for students. They employ sophisticated marketing  ...

3) 
The Guardian › education › mar › studen...

Mar 31, 2015 · It is strange for universities to treat learners as customers at a time when businesses are trying to treat customers as learners.

4) 

Apr 28, 2015 · Demand for counselling services in Amercian universities has increased, as has the complexity of the problems that students present. Photograph: Alamy. “Who are your customers, and ...

5) 

Mar 14, 2011 · Lord Browne thinks the idea of student as consumer should drive higher education, but Paul ... changed – universities find themselves dealing with many more complaints from students.


Lets debate this British Parlimentary Debate motion. I will take pro position - arguing that students should be treated more like customers.



ale5
  1. This house supports universities treating students as customers

    4 votes
    1. Pro
      50.00%
    2. Con
      50.00%
Live Long and Prosper


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Status: Open Debate


Arguments

  • Students should absolutely be treated like customers.  University is providing a service, and students are paying large sums of money and their time.  Part of the service that University provides should include a changing environment that fosters professional and personal development.  Students expect immersive educational experience that maximizes their chances of subsequent career prospects.  Students also expect an active engagement with an alumni and student body, that will offer valuable networking opportunities.
    If Universities dont take the mindset of students being customers then longer term their student base would vanish.
     Now, it doesn't mean that University needs to take it easy in students just because customer is always right.  The service is valuable education - and that comes with hard work.
    Live Long and Prosper
  • Hmm, if students are treated as customers as in traditional business relationship then Universities will want to monetize all aspects of those relationships, including selling student data to third parties and upselling students for more add-on classes or experiences.  The role of professors and guidance counselors would evolve as account managers, as they will have to be accountable for revenue targets.  Assuming that professors wouldn't get revenue targets then who sould be accountable for maximizing revenue per student?
    ale5
    WhyTrump - a good question
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