NYT published an editorial,
"Traditionally, politicians have measured “success” or “failure” by public approval or the achievement of political goals. But these may be the wrong ways to assess a president who, in his heart, seems interested in a different metric: attention, or less colloquially, mindshare.”
Why is everyone so obsessed with Trump anyway? I agree that Donald Trump is really entertaining. That is why Apprentice became so popular.
NYT recently published an article making a reference to Celebrity Apprentice.
That is what people are doing - they are watching reality TV, called Celebrity Apprentice at the white house. Unlike the actual show, where there is suspense who gets fired next, everyone is watching what Donald Trump would do next, and debate every issue. It is great for media ratings, but is highly polarizing for the country.
Is more publicity good or bad, just better for Donald?
Media is out of control milking Trump for ratings45.45%
Donald Trump is out of control  9.09%
Live Long and Prosper