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Coach is changing it's name to Tapestry - I don't like it

Debate Information

on Oct 11, 2017 Coach changed the corporate name.  The bags still stay with the same name, but still.  With Coach name being so recognizable I don't see the point of the change.  
Here is the link for details
https://www.popsugar.com/fashion/Coach-Name-Change-44136691

walterba
  1. Live Poll

    Is changing Coach corporate name a good idea?

    2 votes
    1. Good Idea
      50.00%
    2. Bad Idea
      50.00%



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  • walterbawalterba 59 Pts   -   edited October 2017
    No, especially if the brand name change is not full scale with the products.
  • islander507islander507 194 Pts   -  
    @walterba, that's right.  They probably paid some management consulting lots of money for that advice...they should look for a refund :)
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