- Incentivize the creation of movies of a higher intellectual nature: essentially, higher reviews lead to larger audiences, which in turn lead to a more successful movie in terms of money. Giving higher reviews to more artistic and intellectual movies will make them earn more money. Since the movie industry operates to gain profit, it will incentivize more artistic and intellectual movies. Rating them on money made only limits the incentivization of movies to ones that get large audiences in the first place, namely, ones with good trailers that apply to many people.
- result in an overall more culturally rich community.
- Enable movies to be compared with other movies in the past on a more fair playing field: one where inflation has no major effect.