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Ultimately, Amazon is not and will never be a fashion company. “Technology does not always mean creativity, and that’s why there’s continued opportunity for merchants facing off against Amazon,” says Richard Kestenbaum, a partner at Triangle Capital LLC. “Amazon might be a big fat pipeline into consumer’s homes, but that’s not the same as creating inspiration. Selling Fruit of the Loom is not the same as selling Oscar de la Renta.”
Chavie Lieber is a senior reporter at Racked.